Case Studies

Real Results From
Australian Trade Businesses

Missed calls stopped. Quotes followed up. Equipment financed. Businesses growing.

🔧 Mick's Plumbing — image placeholder
Replace with actual case study photo
Plumbing · QLD
Case Study 01
Mick's Plumbing Stopped Losing 3 Calls a Week
The Situation
Mick runs a solo plumbing operation on the Sunshine Coast. Busy on-site from 7am most days, he was routinely missing 3–5 calls per day. He knew it was costing him, but had no idea how much. After completing a free Trade Growth Check, the estimate was sobering: roughly $31,000 in annual lost revenue from unanswered calls alone.
The Problem
No admin staff. No time to call back. By the time Mick checked voicemails, the customer had already called someone else. Quote follow-up was just as bad — he'd send a quote via email and rarely hear back. The jobs went to whoever followed up first.
The Solution
Mick started with the Trade Growth System. His AI Receptionist was set up with his name, service area, and common job types. Every missed call was answered, details captured, and Mick got an instant SMS. The quote follow-up sequence meant every quote he sent got 3 automatic nudges.
14
New enquiries in first month
68%
Quote conversion rate (from 42%)
$38K
Additional booked work (6 months)
Before vs After
✕
3–5 calls missed daily, customer gone to competitor
✕
Quotes sent with no follow-up — 42% conversion
✕
Evenings spent chasing leads, calling back missed calls
✓
Every call answered by AI — instant SMS to Mick
✓
Automatic 3-touch quote reminders — 68% conversion
✓
Evenings free — system runs without him
"I was losing 3–4 calls a week on a busy day. Now the AI catches everything. Had 14 new enquiries in the first month I couldn't have captured on my own. Genuinely changed how I run the business."
— Mick B., Mick's Plumbing
Case Study 02
Bright Spark Electrical: Quote Conversion From 40% to 67%
The Situation
Jake runs Bright Spark Electrical in the Hunter Valley, NSW. A two-person operation doing residential and light commercial electrical work. His busiest problem wasn't missed calls — it was quotes. He'd send quotes and hear nothing. Jobs were going to competitors who followed up.
The Problem
Jake's quote conversion was sitting at 40%. He knew some jobs were going to competitors who were just more responsive. He didn't have time to manually follow up every quote, and sending a follow-up message himself felt awkward and pushy.
The Solution
Jake implemented the Trade Growth System. The quote follow-up sequence sends professional, non-pushy messages at 24h, 48h and 72h. When a bigger job required a second van, Jake used the Trade Growth + Finance plan to arrange equipment finance — and had the van on the road within 3 weeks.
67%
Quote conversion rate (from 40%)
+$4,200
Additional monthly revenue
2 crews
Now operating with second van
Equipment Finance Used
Jake needed a second service van to expand to a second crew. He didn't have the cash for an upfront purchase without wiping out working capital. TradeFlow Finance helped him arrange a 5-year chattel mortgage on a $48,000 work van. Repayments: approximately $1,020/month.
Van: $48,000 | 5yr | ~$1,020/month
"The quote follow-up alone was worth it. I used to send quotes and hear nothing. Now the system reminds them automatically and my conversion went from 40% to 67%. The second van opened up a whole new revenue stream."
— Jake T., Bright Spark Electrical
⚡ Bright Spark Electrical — image placeholder
Replace with actual case study photo
Electrical · NSW
🌿 Green Earth Landscapes — image placeholder
Replace with actual case study photo
Landscaping · VIC
Case Study 03
Green Earth Landscapes: Excavator Funded, Revenue Up 40%
The Situation
Lisa runs Green Earth Landscapes in regional Victoria. A growing business handling landscaping, retaining walls, and garden transformations. The problem: she kept having to turn down earthmoving work — retaining walls, site prep, drainage — because she didn't own an excavator and hiring was eating her margins.
The Problem
Every time Lisa quoted a job that needed excavation, she had to either hire equipment (which cut profit sharply) or refer the job elsewhere. She knew she was leaving money on the table, but a $65,000 excavator felt out of reach. She'd been "waiting until she had the cash" for over two years.
The Solution
Lisa completed the Equipment Finance Readiness Check and was assessed as a strong candidate. Within 2 weeks she had an approval and the excavator was on the way. She also set up the Trade Growth System to capture the additional enquiries the new capability was generating.
+40%
Revenue growth in 6 months
3
New job types now available
2 weeks
From application to approval
Equipment Finance Used
Lisa financed a $65,000 2.5-tonne excavator over 5 years. Repayments of approximately $1,280/month. In the first month after delivery, she completed 3 retaining wall jobs that more than covered the monthly repayment — and she still had the asset at the end of the term.
Excavator: $65,000 | 5yr | ~$1,280/month
"I'd been saying I'd get the excavator 'when I had the cash' for two years. The finance was sorted in 2 weeks. Now I'm taking on jobs I had to turn down before — and the excavator paid for itself in the first month."
— Lisa G., Green Earth Landscapes

Ready to Be the Next Success Story?

Start with a free Trade Growth Check — takes 2 minutes and shows you exactly where your business is leaking money.

Start Free Trade Growth Check Read More Reviews →